Mieux conna\u00eetre vos clients et prospects afin d\u2019adapter vos campagnes marketing multicanal pour renforcer la relation, optimiser le ciblage de vos donn\u00e9es en s\u00e9lectionnant les meilleurs profils et le canal le plus adapt\u00e9, tels sont les atouts des enrichissements de donn\u00e9es B2C<\/strong>.<\/em><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.27.4″][et_pb_image src=\u00a0\u00bbhttps:\/\/www.address-expert.com\/wp-content\/uploads\/2019\/08\/Fotolia_141295520_S.jpg\u00a0\u00bb alt=\u00a0\u00bbL’enrichissement B2C, un atout pour vos donn\u00e9es\u00a0\u00bb title_text=\u00a0\u00bbEnrichissement de donn\u00e9es B2C\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.4″ box_shadow_style=\u00a0\u00bbpreset2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.27.2″ custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.5″ text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|-658px||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″] Quels enjeux ?<\/strong><\/p>\n Collecter, g\u00e9rer et mettre \u00e0 jour les donn\u00e9es devient essentiel pour permettre aux entreprises d\u2019exploiter le flux croissant de donn\u00e9es de mani\u00e8re ais\u00e9e.<\/span><\/p>\n Les traitements d\u2019enrichissement<\/strong><\/a> vous permettront de prendre des d\u00e9cisions efficaces pour interagir avec vos clients, en avoir une vision unifi\u00e9e et augmenter vos performances de communication tout en optimisant les co\u00fbts associ\u00e9s.<\/span><\/p>\n Nos solutions<\/strong><\/span><\/p>\n Ce profiling est effectu\u00e9 gr\u00e2ce \u00e0 un syst\u00e8me de segmentation reliant l\u2019adresse \u00e0 des informations d\u00e9mographiques<\/strong>, socio-\u00e9conomiques<\/strong> et de style de vie.<\/span><\/p>\n Les donn\u00e9es utilis\u00e9es sont issues des recensements nationaux locaux, des registres officiels, ainsi que de certaines bases comportementales additionnelles sur certaines variables.<\/span><\/p>\n Un atout pour vos donn\u00e9es<\/strong><\/span><\/p>\n Cette d\u00e9marche permet d\u2019optimiser la relation cr\u00e9\u00e9e avec vos clients, en comprenant qui sont-ils, o\u00f9 et comment ils vivent.<\/span><\/p>\n Vos campagnes de marketing direct sont optimis\u00e9es gr\u00e2ce \u00e0 une meilleure connaissance de vos clients et de votre c\u0153ur de cible<\/span><\/p>\n Planification des actions marketing bas\u00e9es sur des donn\u00e9es les plus compl\u00e8tes possibles :<\/span><\/p>\n – Am\u00e9liorer les taux d\u2019acquisition et r\u00e9duction des co\u00fbts<\/span> P\u00e9rim\u00e8tre d\u2019intervention<\/strong><\/span><\/p>\n France<\/span><\/p>\n Plus de 45 pays dans le monde<\/span><\/p>\n Mise en \u0153uvre <\/strong><\/span><\/p>\n Prestation de service en mode \u00ab Service bureau \u00bb \/ One shot<\/a><\/p>\n Saas : automatisation des processus en mode batch<\/a><\/p>\n Mode transactionnel \/ web service<\/a><\/p>\n <\/p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbServices connexes\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.2″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#15314e\u00a0\u00bb 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button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#3980f9″ button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00a0\u00bb4.6.5″ text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|-658px||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″] \u00a0\u00a0<\/span><\/p>\n Enrichissement B2CMieux conna\u00eetre vos clients et prospects afin d\u2019adapter vos campagnes marketing multicanal pour renforcer la relation, optimiser le ciblage de vos donn\u00e9es en s\u00e9lectionnant les meilleurs profils et le canal le plus adapt\u00e9, tels sont les atouts des enrichissements de donn\u00e9es B2C.Quels enjeux ? Collecter, g\u00e9rer et mettre \u00e0 jour les donn\u00e9es devient essentiel […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-557","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":19,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/557\/revisions"}],"predecessor-version":[{"id":2058,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/557\/revisions\/2058"}],"wp:attachment":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/media?parent=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
– Identification des opportunit\u00e9s de cross-selling et augmentation de la r\u00e9tention<\/span>
– Strat\u00e9gies de communication et cr\u00e9ation d\u2019une relation client forte et rentable (ROI)<\/span>
– Avoir une vision claire des clients online et offline<\/span>
– Compr\u00e9hension des zones de chalandises<\/span>
– Identification de nouveaux sites<\/span>
– Benchmark<\/span><\/p>\n\n