{"id":1126,"date":"2020-06-21T11:05:44","date_gmt":"2020-06-21T11:05:44","guid":{"rendered":"https:\/\/www.address-expert.com\/?page_id=1126"},"modified":"2022-02-08T10:53:51","modified_gmt":"2022-02-08T10:53:51","slug":"data-quality","status":"publish","type":"page","link":"https:\/\/www.address-expert.com\/fr\/data-quality\/","title":{"rendered":"Data Quality"},"content":{"rendered":"\n\n\n\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.5.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.5.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.5.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text content_tablet=\u00a0\u00bb<p> <\/p>\n<h2 style=%22text-align: left;%22>NORME POSTALE France et Internationale<\/h2>\u00a0\u00bb content_phone=\u00a0\u00bb<p> <\/p>\n<h2 style=%22text-align: left;%22>NORME POSTALE France et Internationale<\/h2>\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.8&Prime; header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb]<h1 style=\"text-align: left;\">DATA QUALITY<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.5.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.address-expert.com\/wp-content\/uploads\/2020\/08\/Fotolia_169079048_S.jpg\u00a0\u00bb alt=\u00a0\u00bbLes enjeux de la Data Quality\u00a0\u00bb title_text=\u00a0\u00bbLa Data Quality tant en France qu&rsquo;\u00e0 l&rsquo;international\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.27.2&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text content_tablet=\u00a0\u00bb<p> <\/p>\n<h2 style=%22text-align: left;%22>NORME POSTALE France et Internationale<\/h2>\u00a0\u00bb content_phone=\u00a0\u00bb<p> <\/p>\n<h2 style=%22text-align: left;%22>NORME POSTALE France et Internationale<\/h2>\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.8&Prime; custom_margin=\u00a0\u00bb|-207px|2px||false|\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|4px|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb]<h1 style=\"text-align: left;\">NORME POSTALE France et Internationale<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb min_height=\u00a0\u00bb57px\u00a0\u00bb custom_margin=\u00a0\u00bb-4px|-658px|11px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|6px||\u00a0\u00bb text_font_tablet=\u00a0\u00bb\u00a0\u00bb text_font_phone=\u00a0\u00bb\u00a0\u00bb text_font_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Quels enjeux ?<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Le libell\u00e9 des adresses est une t\u00e2che ardue et complexe, d\u2019autant plus difficile qu\u2019il n\u2019existe pas de syst\u00e8me unique pour tous les pays.<\/p>\n<p style=\"text-align: left;\">Par ailleurs, les r\u00e9f\u00e9rentiels postaux \u00e9voluent au fil du temps et sont r\u00e9guli\u00e8rement mis \u00e0 jour par les organismes postaux (ex 200 000 changements en FR \/ an).<\/p>\n<p style=\"text-align: left;\">En outre, les diff\u00e9rents points de collecte de vos donn\u00e9es peuvent g\u00e9n\u00e9rer des erreurs de saisie (formulaires web, call center, etc\u2026) et rendre vos adresses difficiles \u00e0 exploiter, ayant pour cons\u00e9quence des plis non distribu\u00e9s <strong>(PND<\/strong>), des campagnes marketing moins efficaces, une baisse de qualit\u00e9 dans la relation avec vos clients.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Nos solutions<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Nos solutions sont bas\u00e9es sur <a href=\"https:\/\/www.address-expert.com\/fr\/referentiels-img\">les r\u00e9f\u00e9rentiels postaux officiels de +190 pays<\/a> dans le monde, et permettent la <strong>validation, correction, l\u2019identification des erreurs de vos adresses<\/strong>, pour une mise en conformit\u00e9 avec les r\u00e8gles locales et ainsi am\u00e9liorer la <strong>qualit\u00e9 de vos donn\u00e9es<\/strong>.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb min_height=\u00a0\u00bb45px\u00a0\u00bb custom_margin=\u00a0\u00bb-1px|-658px|4px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|6px||\u00a0\u00bb text_font_tablet=\u00a0\u00bb\u00a0\u00bb text_font_phone=\u00a0\u00bb\u00a0\u00bb text_font_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<p style=\"text-align: left;\">Nos outils prennent en compte<a href=\"https:\/\/www.address-expert.com\/fr\/alphabets-img\/\"> tout type d\u2019alphabets<\/a> (romain, cyrillique, kanji\/Katakana, etc\u2026), avec possibilit\u00e9 de translit\u00e9ration d\u2019un alphabet \u00e0 l\u2019autre.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb-1px|-658px||||\u00a0\u00bb custom_padding=\u00a0\u00bb9px|||6px||\u00a0\u00bb text_font_tablet=\u00a0\u00bb\u00a0\u00bb text_font_phone=\u00a0\u00bb\u00a0\u00bb text_font_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Un atout pour vos donn\u00e9es<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">&#8211; <strong>La normalisation postale (RNVP)<\/strong> est la base d\u2019une strat\u00e9gie data de qualit\u00e9, avec une mise \u00e0 jour r\u00e9guli\u00e8re de vos adresses,<\/p>\n<p style=\"text-align: left;\">&#8211; Optimisation de la <strong>d\u00e9duplication, des enrichissements de donn\u00e9es<\/strong>, et de vos campagnes de communication en g\u00e9n\u00e9ral,<\/p>\n<p style=\"text-align: left;\">&#8211; Am\u00e9lioration de la relation avec vos clients et prospects et une image de marque de meilleure qualit\u00e9 pour votre entreprise,<\/p>\n<p style=\"text-align: left;\">&#8211; Traitements en mode pr\u00e9ventif pour anticiper les erreurs en amont et les \u00e9viter d\u00e8s la capture de la donn\u00e9e,<\/p>\n<p style=\"text-align: left;\">&#8211; Traitements en mode curatif, permettant de <strong>redresser et corriger les donn\u00e9es<\/strong> existantes dans vos bases de donn\u00e9es.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>P\u00e9rim\u00e8tre d\u2019intervention<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">France<\/p>\n<p style=\"text-align: left;\">International (+190 pays dans le monde)<\/p>\n<p style=\"text-align: left;\">Gestion des alphabets locaux (japonais, cyrillique, cor\u00e9en, etc\u2026.)<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Mise en \u0153uvre <\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Prestation de service en mode \u00ab Service bureau \u00bb \/ One shot<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Saas : automatisation des processus en mode batch<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Mode transactionnel \/ web service<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Licence \u00e0 installer directement dans vos syst\u00e8mes<\/a><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbServices connexes\u00a0\u00bb button_text_tablet=\u00a0\u00bb\u00a0\u00bb button_text_phone=\u00a0\u00bb\u00a0\u00bb button_text_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_class=\u00a0\u00bbdc\u2013trigger\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.8&Prime; 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button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][et_pb_text ul_item_indent=\u00a0\u00bb15px\u00a0\u00bb ul_position_tablet=\u00a0\u00bb\u00a0\u00bb ul_position_phone=\u00a0\u00bb\u00a0\u00bb ul_position_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb ul_text_align=\u00a0\u00bbleft\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb min_height=\u00a0\u00bb153px\u00a0\u00bb custom_margin=\u00a0\u00bb-33px|-658px||||\u00a0\u00bb custom_padding=\u00a0\u00bb22px||0px|||\u00a0\u00bb ul_text_align_tablet=\u00a0\u00bb\u00a0\u00bb ul_text_align_phone=\u00a0\u00bbleft\u00a0\u00bb ul_text_align_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb ul_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb ul_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb ul_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]&nbsp;\n<ul>\n\t<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/traitement-de-standardisation-et-reformatages\/\"><span>Traitement des civilit\u00e9s, reformatage des n\u00b0 de t\u00e9l\u00e9phone \/ fax, v\u00e9rification syntaxe email,<\/span><\/a><\/li>\n\t<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/deduplication\/\"><span>D\u00e9duplication \/ D\u00e9doublonnage<\/span><\/a><\/li>\n\t<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/location-de-fichiers\/\"><span>Listes repoussoirs \/ do-not-mail<\/span><\/a><\/li>\n\t<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/demenages\/\"><span>Recherche des d\u00e9m\u00e9nag\u00e9s<\/span><\/a><\/li>\n\t<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/enrichissements\/\"><span>Enrichissement de donn\u00e9es B2B et B2C<\/span><\/a><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.27.2&Prime; custom_margin=\u00a0\u00bb|auto|-17px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.6&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<h1 style=\"text-align: left;\">TRAITEMENT DE STANDARDISATION ET REFORMATAGES<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb min_height=\u00a0\u00bb135px\u00a0\u00bb custom_margin=\u00a0\u00bb|-658px||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Quels enjeux ?<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Les donn\u00e9es d\u2019aujourd\u2019hui sont collect\u00e9es via de multiples canaux et points de contact, ayant pour cons\u00e9quence un risque accru de voir des formats diff\u00e9rents pour une m\u00eame information.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Ainsi, le but de la <strong>standardisation des donn\u00e9es<\/strong> est d\u2019assurer une interop\u00e9rabilit\u00e9 optimale des donn\u00e9es entre elles, en vue de leur exploitation marketing et connaissance client.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Les <a href=\"https:\/\/www.address-expert.com\/fr\/reformatage-et-standardisation\/\"><strong>traitements de standardisation<\/strong><\/a>, en venant homog\u00e9n\u00e9iser la forme des donn\u00e9es collect\u00e9es, permet d\u2019en am\u00e9liorer la qualit\u00e9, en particulier pour des activit\u00e9s de data cleaning, data profiling et data matching.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Par ailleurs, vous optimiserez la relation avec vos clients en vous adressant \u00e0 eux avec la <strong>bonne civilit\u00e9<\/strong> associ\u00e9e \u00e0 leur pr\u00e9nom (cf Roger vs Roger)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Nos solutions<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span>Reformatage des autres informations\u00a0<\/span> <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>T\u00e9l\u00e9phone<\/strong> <br \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>Email\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>Gestion des civilit\u00e9s<\/strong> via table pr\u00e9noms mondiale<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>Enrichissement des canaux de communication<\/strong> (t\u00e9l\u00e9phone\u00a0 &amp; email)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong><span>P\u00e9rim\u00e8tre d\u2019intervention<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span>International (+190 pays dans le monde)<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong><span>Mise en \u0153uvre<\/span> <\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Prestation de service en mode \u00ab Service bureau \u00bb \/ One shot<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Saas : automatisation des processus en mode batch<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/solutions\/\">Mode transactionnel \/ web service<\/a><\/p>\n<p style=\"text-align: left;\"><\/p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbServices connexes\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8&Prime; 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button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbLigne\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.2&Prime; custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb min_height=\u00a0\u00bb91px\u00a0\u00bb custom_margin=\u00a0\u00bb-33px|-658px||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/norme-postale\/\"><span>Normalisation postale<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/deduplication\/\">D\u00e9duplication \/ D\u00e9doublonnage<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/location-de-fichiers\/\">Listes repoussoirs \/ do-not-mail<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/demenages\/\"><span>Recherche des d\u00e9m\u00e9nag\u00e9s<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.address-expert.com\/fr\/enrichissements\/\">Enrichissement de donn\u00e9es B2B et B2C<\/a><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.6&Prime; header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb48px\u00a0\u00bb]<h1 style=\"text-align: left;\">DEDUPLICATION<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.5&Prime; text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|-658px||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb]<p style=\"text-align: left;\"><strong><span style=\"color: #0c71c3;\">Quels enjeux ?<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Les donn\u00e9es de vos clients et prospects peuvent provenir de diff\u00e9rents syst\u00e8mes en interne, ou bien \u00eatre multiples au sein de votre base, en raison des diff\u00e9rents canaux de collecte qui ont \u00e9t\u00e9 mis en place.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Cette diss\u00e9mination des informations ne permet pas de disposer d\u2019une vision unifi\u00e9e de vos clients et prospects, et g\u00e9n\u00e8re des difficult\u00e9s d\u2019exploitation et a des impacts directs sur vos campagnes de communication :\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; Envoi de messages en double,\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; Pollution de vos bases de donn\u00e9es avec des contacts multiples,\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; Dispersion des informations au sein de vos syst\u00e8mes internes,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Nos solutions<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Cette phase intervient n\u00e9cessairement apr\u00e8s une normalisation postale et une restructuration des donn\u00e9es.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Elle a pour objectif de comparer les donn\u00e9es pr\u00e9sentes dans une m\u00eame source (<strong>d\u00e9doublonnage<\/strong>), ou bien au sein de plusieurs sources (<strong>d\u00e9duplication<\/strong>).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Diff\u00e9rents niveaux de d\u00e9duplication, selon l\u2019objectif recherch\u00e9 :\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; B2C : D\u00e9duplication foyer ou individu<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; B2B : D\u00e9duplication Entreprise ou contacts<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span>&#8211; Prise en compte de fichiers multi-sources et des bases repoussoirs (do not mail, black list &#8230;)<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Pour une famille d\u2019enregistrements doublons identifi\u00e9e, il est possible de d\u00e9terminer l\u2019enregistrement \u00ab ma\u00eetre \u00bb \u00e0 conserver selon vos propres crit\u00e8res, tels que la r\u00e9cence, le canal de collecte, le chiffre d\u2019affaires, etc\u2026<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Cet enregistrement \u00ab Golden Record \u00bb pourra \u00eatre enrichi d\u2019informations contenu dans les autres enregistrements pr\u00e9sents au sein de son groupe.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Un atout pour vos donn\u00e9es<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">C\u2019est un traitement incontournable pour :\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; conserver une <strong>image de marque<\/strong> positive en g\u00e9rant la pression marketing et en n\u2019envoyant pas de multiple fois un m\u00eame message au destinataire,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>r\u00e9duire les co\u00fbts<\/strong> d\u2019envois lors d\u2019une campagne marketing et ma\u00eetriser votre budget,<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; disposer d\u2019une <strong>vision globale<\/strong> de vos clients en effectuant un regroupement \/ une fusion des informations pr\u00e9sentes dans vos bases pour une unicit\u00e9 de l\u2019information (R\u00e9f\u00e9rentiel Client Unique)\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; <strong>optimiser l\u2019organisation de la gestion<\/strong> clients pour les op\u00e9rations multicanal<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">&#8211; permettre de <strong>meilleurs enrichissements<\/strong> pour am\u00e9lioration de la connaissance clients et optimisation du cross-selling.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>P\u00e9rim\u00e8tre d\u2019intervention<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">France<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">International (+190 pays dans le monde)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Gestion des alphabets locaux (japonais, cyrillique, cor\u00e9en, etc\u2026.)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0c71c3;\"><strong>Mise en \u0153uvre <\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Prestation de service en mode \u00ab Service bureau \u00bb \/ One shot<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Saas : automatisation des processus en mode batch<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Mode transactionnel \/ web service<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Licence \u00e0 installer directement dans vos syst\u00e8mes<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><\/span><\/p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbServices connexes\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.2&Prime; 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Le libell\u00e9 des adresses est une t\u00e2che ardue et complexe, d\u2019autant plus difficile qu\u2019il n\u2019existe pas de syst\u00e8me unique pour tous les pays. Par ailleurs, les r\u00e9f\u00e9rentiels postaux \u00e9voluent au fil du temps et sont r\u00e9guli\u00e8rement mis \u00e0 jour par les organismes postaux (ex 200 000 changements [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1126","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":105,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/1126\/revisions"}],"predecessor-version":[{"id":2009,"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/pages\/1126\/revisions\/2009"}],"wp:attachment":[{"href":"https:\/\/www.address-expert.com\/fr\/wp-json\/wp\/v2\/media?parent=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}