{"id":172,"date":"2019-08-22T13:40:30","date_gmt":"2019-08-22T13:40:30","guid":{"rendered":"https:\/\/www.address-expert.com\/?page_id=172"},"modified":"2022-02-08T10:52:03","modified_gmt":"2022-02-08T10:52:03","slug":"deduplication","status":"publish","type":"page","link":"https:\/\/www.address-expert.com\/en\/deduplication\/","title":{"rendered":"Deduplication"},"content":{"rendered":"\n\n\n\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbOur Approach\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.6″][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb3.27.2″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.6″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

DEDUPLICATION<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.address-expert.com\/wp-content\/uploads\/2019\/08\/Fotolia_142809114_S.jpg\u00a0\u00bb alt=\u00a0\u00bbUne unicit\u00e9 de l\u2019information (R\u00e9f\u00e9rentiel Client Unique)\u00a0\u00bb title_text=\u00a0\u00bbD\u00e9duplication\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.4″ box_shadow_style=\u00a0\u00bbpreset2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.4.8″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.5″ text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|-658px||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Quels enjeux ?<\/strong><\/span><\/p>\n

Les donn\u00e9es de vos clients et prospects peuvent provenir de diff\u00e9rents syst\u00e8mes en interne, ou bien \u00eatre multiples au sein de votre base, en raison des diff\u00e9rents canaux de collecte qui ont \u00e9t\u00e9 mis en place.<\/span><\/p>\n

Cette diss\u00e9mination des informations ne permet pas de disposer d\u2019une vision unifi\u00e9e de vos clients et prospects, et g\u00e9n\u00e8re des difficult\u00e9s d\u2019exploitation et a des impacts directs sur vos campagnes de communication :<\/span><\/p>\n

– Envoi de messages en double,<\/span><\/p>\n

– Pollution de vos bases de donn\u00e9es avec des contacts multiples,<\/span><\/p>\n

– Dispersion des informations au sein de vos syst\u00e8mes internes,<\/span><\/p>\n

Nos solutions<\/strong><\/span><\/p>\n

Cette phase intervient n\u00e9cessairement apr\u00e8s une normalisation postale et une restructuration des donn\u00e9es<\/strong>.<\/span><\/p>\n

Elle a pour objectif de comparer les donn\u00e9es pr\u00e9sentes dans une m\u00eame source (d\u00e9doublonnage<\/strong>), ou bien au sein de plusieurs sources (d\u00e9duplication<\/strong>).<\/span><\/p>\n

Diff\u00e9rents niveaux de d\u00e9duplication, selon l\u2019objectif recherch\u00e9 :<\/span><\/p>\n

– B2C : D\u00e9duplication foyer ou individu<\/strong><\/span><\/p>\n

– B2B : D\u00e9duplication Entreprise ou contacts<\/strong><\/span><\/p>\n

– Prise en compte de fichiers multi-sources et des bases repoussoirs (do not mail, black list ….)<\/span><\/strong><\/span><\/p>\n

Pour une famille d\u2019enregistrements doublons identifi\u00e9e, il est possible de d\u00e9terminer l\u2019enregistrement \u00ab ma\u00eetre \u00bb \u00e0 conserver selon vos propres crit\u00e8res, tels que la r\u00e9cence, le canal de collecte, le chiffre d\u2019affaires, etc\u2026<\/span><\/p>\n

Cet enregistrement \u00ab Golden Record \u00bb pourra \u00eatre enrichi d\u2019informations contenu dans les autres enregistrements pr\u00e9sents au sein de son groupe.<\/span><\/p>\n

Un atout pour vos donn\u00e9es<\/strong><\/span><\/p>\n

C\u2019est un traitement incontournable pour :<\/span><\/p>\n

– conserver une image de marque<\/strong> positive en g\u00e9rant la pression marketing et en n\u2019envoyant pas de multiple fois un m\u00eame message au destinataire,<\/span><\/p>\n

– r\u00e9duire les co\u00fbts<\/strong> d\u2019envois lors d\u2019une campagne marketing et ma\u00eetriser votre budget,<\/span><\/p>\n

– disposer d\u2019une vision globale<\/strong> de vos clients en effectuant un regroupement \/ une fusion des informations pr\u00e9sentes dans vos bases pour une unicit\u00e9 de l\u2019information (R\u00e9f\u00e9rentiel Client Unique)<\/span><\/p>\n

– optimiser l\u2019organisation de la gestion<\/strong> clients pour les op\u00e9rations multicanal<\/span><\/p>\n

– permettre de meilleurs enrichissements<\/strong> pour am\u00e9lioration de la connaissance clients et optimisation du cross-selling.<\/span><\/p>\n

P\u00e9rim\u00e8tre d\u2019intervention<\/strong><\/span><\/p>\n

France<\/span><\/p>\n

International (+190 pays dans le monde)<\/span><\/p>\n

Gestion des alphabets locaux (japonais, cyrillique, cor\u00e9en, etc\u2026.)<\/span><\/p>\n

Mise en \u0153uvre<\/strong><\/span><\/p>\n

Prestation de service en mode \u00ab Service bureau \u00bb \/ One shot<\/a><\/p>\n

Saas : automatisation des processus en mode batch<\/a><\/p>\n

Mode transactionnel \/ web serviceLicence \u00e0 installer directement dans vos syst\u00e8mes<\/a><\/p>\n

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